Have you looked at your Fall hygiene schedule? Does it seem...light? That's The Big Dip. Late September marks six months since the COVID-19 shutdown began, and our empty schedules from Spring are now empty recall schedules in the Fall. We need to get ahead of it now, or it will keep recurring every 6 months.


In September 2020, we hosted a series of webinars, along with Dr. Tarun "T-Bone" Agarwal of 3D Dentists, about The Big Dip and how to mitigate its effects.

Part 1 featured Steven Jensen of Dental Intelligence to introduce and define The Big Dip; and Sandy Pardue of Classic Practice Resources to talk about a specific highly-effective mitigation strategy: patient reactivation.

Part 2 focused on mitigation: Dr. Roger Levin of Levin Group discussed operational initiatives; and Shane Simmons of Crimson Media Group and Benjy Rose, DentalHQ Director of Marketing, detailed some effective marketing strategies and tactics to get your practice through The Big Dip unscathed.

Register below to view the replays (register for each one separately).


It's rough out there – so we created a handy Survival Guide with some actionable strategies to help your practice through The Big Dip.