Grow your dental membership plan.
Whether you’re a dentist, a dental office manager, or a patient, dental membership plans can benefit your dentistry experience. But more important than simply having a plan is focusing time and resources on growing your dental membership plan.
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We get it. Dentists and dental office managers already juggle an endless task list. Patient appointments are just one piece of the puzzle in maintaining a thriving dental business.
But what about those entrepreneurial dentists who aim to not just maintain but to expand their dental practice?
That’s where the power of dental membership plans (and of course, dental membership plan management software) comes in. Especially for dental professionals with an entrepreneurial spirit and growth mindset, the benefits of dental membership plans are immense.
With DentalHQ, you can create membership plans for both insured and uninsured patients, opening up even more opportunities for practice growth.
Increase New Patient Acquisition
There are around 100 million Americans without dental insurance. And less than a quarter of them actually visit the dentist. That means hundreds if not thousands (or, dare we say, millions for you big-city practices) of uninsured patients in your community likely go without their regular cleanings and dental exams for fear of the cost of dental care.
Your dental membership plan can save the day for these uninsured and underinsured patients. And besides the feel-good aspect of extending access to dental care, your practice also begins to solve a major problem experienced across the dental profession: how to acquire new patients.
Reduce Patient Attrition,
Improve Patient Retention
We’ve talked about how dental membership plans can bring new patients through your doors. The next step is retaining those patients within your practice.
Patient attrition and retention are ongoing challenges for dental professionals. The revolving door of one-time visitors, new patient specials, and the changing dynamics of a post-pandemic world have created instability in patient communities.
By fostering patient loyalty, you reduce attrition, improve retention, and boost the ROI on your new patient acquisition efforts. A dental membership plan helps you achieve these goals.
With a dental membership plan that you can offer to insured and uninsured patients already in place, it’s brush, rinse repeat.
Increasing the number of patients on your membership plan increases the number of loyal patients. That’s in addition to the likelihood that your loyal patients will become brand advocates, sharing the good news of your practice and its dental membership plan with their friends, family, and colleagues.
Your Dental Membership Plan Is Itself a Marketing Strategy
Creating plans tailored for different patient demographics (insured, uninsured, Millenials, retirees, etc.) helps clarify your marketing focus.
For example, building a plan for retirees can help you serve a retiree-friendly community in need of denture replacements and periodontal care. Similarly, offering a plan for parents with kids, including child discounts and focusing on needs like cavity fillings and orthodontics, can attract more families.
Your dental membership plan can set you apart from competitors. As this financial structure is still relatively new, you may find yourself offering one of the only - or the most competitively priced - monthly or annual dental care plans in your area.
Plus, your dental membership plan itself is a year-round evergreen marketing campaign. From social media and blog posts to email newsletters and direct mailers, offering a membership plan means your practice always has something to highlight in marketing materials.
When you offer plans for insured and uninsured patients, you can provide care for more patients, add value to your practice, and create an effective system that generates recurring revenue and boosts ROI. Implementing dental membership software is a truly, truly good thing.
